Develop in the right way and beat the market

"Mortgage approvals fell to their lowest level ever in July of just 33,000 - down 71% on the previous year" according to this Guardian article.

It's tough times and it seems no one is selling. However, I spoke today to a developer of self catering holiday apartments in Newquay who in the last 2 weeks has sold 9 of their remaining 22 units in a 38 unit development, including a £1.2m penthouse. Pretty good going in a dead duck market.

The keys? A great location, an exacting quality standard and competitive pricing. Maybe 'competitive' is stretching it a bit on a £1.2m price tag but it proves quality counts!